
I reside in Western NY in a little house, nestled under pine trees, surrounded by birds, squirrels, and stray cats. I have three cats of my own, but I can't forget my large 16-year-old grey tabby named Iggy who went over the rainbow bridge last April. I have a little black cat named Aurora, and two orange tabby's who are brothers. In addition to my passion for advocacy work, I enjoy writing, reading, bird watching, nature photography, painting, and road trips, especially ones that involve a trip to Starbucks for their amazing Mac and Cheese and a Mocha Frappe with Chocolate Chips. Many of the photos featured on this site have been taken by me on my adventures. I love sipping my coffee slow while listening to the birds, and I treasure the sound of the peeper frogs at night.
I am a Certified Trauma and Resilience Life Coach, Educational Consultant, and Coach Mentor with over twenty years of experience as an Advocate.
I have a B.A. in Psychology and a background in non-profit mental health providing coaching, education, trauma support, and resources to clients, as well as engaging in community outreach, and facilitating support groups for trauma survivors and individuals with mental health challenges. I received my current coaching certification from the Arizona Trauma Institute. I have been coaching for thirteen years.
I believe that integrity and dignity are essential ingredients in the cultivation of a felt sense of safety. These pillars can help build trust so that those we work with might feel safe enough to allow us to walk beside them and be a guide on their journey. People need to know that we care about them and that the investment made to work together is mutual.
I frequently address the pitfalls of the coaching industry and shed light on issues like predatory pricing, deceptive practices, and unethical marketing strategies. This has become a part of my calling and has been reflected within my advocacy work and values over the last several years.
I specialize in the science of trauma and toxic stress and the study of human behavior and communication. I explore things through the lens of what it means to be human. I've combined my skills, background, and experience to bring awareness and change to the mental health and coaching industries because I believe that people deserve to maintain their dignity in the process of enrolling in a program and receiving support.
My continued advocacy efforts include accessible support, reducing traumatization within coaching and clinical practice, patient care and dignity, conscientious leadership, occupational wellness, collaborative systems change, and addressing the impact of trauma across the lifespan. I want to normalize affordability in the online coaching space so that more people can access support in the areas of growth, healing, and sustainable long-term change.
INTEGRITY, HONESTY, AND TRANSPARENCY
Coaches, consultants, clinicians, advocates and other helping professionals who are working with people and are influencing an impressionable public audience whether directly or indirectly, need to take more responsibility. This includes making sure we are honest with people, to be honest with ourselves about that we can and cannot provide. It is time to end the reliance on the intentional manipulation of information, and the use of unethical, deceptive, non-compliant tactics in marketing and ad services. It's time to stop lying to people.
ADVOCACY FOR BETTER CLIENT CARE IN COACHING AND SERVICE PROVISION
I will not treat you like a number or a dollar sign. I do not shame or humiliate anyone into working with me. I do hold people in positions of power and those who are working with vulnerable populations to higher standards of care, and that includes myself. I address shame-driven, compliance-based tactics, particularly those that reduce or diminish, and are being used to exert and establish authority through dominance, superiority, power, and control - I have personally witnessed and experienced this through bullying in life coaching support spaces.
COMPASSION AND WARM WITNESSING
I once had a teacher tell me directly, in front of other students in my class, that it was not her job to teach me what I don't know. Given that I grew up to focus on and study human behavior, I understand where that came from and have compassion for her, even though that experience and her words stuck with me. I recognize that someone’s ways and behaviors may not always be intentionally wrong, but instead, may be biologically correct responses to unmet needs, a byproduct of conditioning, toxic stress, adversity, system overwhelm, or trauma. They may be consciously or unconsciously repeating patterns that have been passed down to them, whether personally or professionally. While it is true that some people do realize that that what they are doing is not okay, there are others who don't know better, and the onus should not all be on them, based on what is being taught to them, what is being prioritized out there, and how people have been allowed to be sold to. The coaching industry needs to hold itself to higher standards and accountability or face the ever-growing possibility of becoming regulated.
HOPE, DIGNITY, AND FAITH
Today, I have made advocacy and teaching foundational practices a central part of my work -- because I believe everyone deserves a chance, including those who truly believe that what they are doing is the best thing to do given who they have learned from (or what they have not learned from them). I can't change everything or everyone and I don't want to, but I can start with me, and what I can do.
Many people are just doing their best with what has been imparted to them. I know how powerful knowledge can be. I also know how confronting it can feel to our nervous systems to learn new things that challenge previously held, long-standing beliefs, and when new information and innovations seem to uproot everything that we think we know. This is how we grow and evolve. I understand that change and growth will feel uncomfortable, and sometimes even a bit scary. Discomfort in the growing and learning process is a natural part of life. We will get through it together.
Giving myself a chance helped me heal and grow as a person and become a better coach and advocate. People deserve to know that there is hope, that there are other possibilities, and what else might be there for them, rather than just taking from others to meet our own unmet needs above all else. This is another reason why it is important for us to take ownership in what we are doing, and lead by example in doing our own inner work. I strive to see others through the lens of their humanity. People deserve to maintain their dignity in the process of enrolling in and being a part of in a program or service. I believe that with the right support and intentional practice, individuals can harness their innate capacity to learn, grow, heal. Many are ready for change, even when it challenges them to stretch to their own edges, but they need to know that the person that they are working with has faith in them and truly believes in them. Our resilience is strengthened this way, too.
UPDATED DECEMBER 24TH 2025

My passion for quality client care and my commitment to advocacy around accessible coaching, fair pricing, and ethical, informed treatment of those we connect to and work with are some of things that set me apart from others.
I have personally fallen victim to social and societal injustices that acted as a catalyst for my current career and advocacy experience. My drive for integrity was built on painful past learning experiences that began patterning when I was young. It was extremely hard to hold people accountable. I learned that I had to ‘play the game’ well in order to get my needs met and services delivered. Later on, this would also apply to making sure my client's needs were met as well.
My early experiences, alongside the ethical considerations that I felt were being overlooked within the mental health field inspired me to become an advocate for trauma informed care and ethics in practice. Reducing re-traumatization has been the focus of my work since May of 2013.
I view the coaching industry as a system of care. Particularly because there is so much mirroring – in behaviors, tactics, and approaches that focus on pathology, profit, and the speed of ‘getting results’ as a metric of success.
I am dedicated to discussing solutions that address the lack of integrity and ethical mindfulness in the coaching and mental health industries displayed by service providers working closely with their clients.
It is past time to do away with outdated, archaic systems and approaches that can contribute to shame, exclusion, and financial and emotional hardship. I encourage approaching those we serve from an empowering context rather than playing on pain points that reinforce negativity and create an imbalance of power in the coach/client relationship. It is unethical to use deceitful tactics disguised as ‘help.’
Too many people have been harmed by coaches and service providers who have made bold claims in their marketing, including stating or promoting that they are trauma informed, but ultimately were not.
It's important to be transparent about what we are able to provide the people that we work with. Are we being who we say we are? Can we deliver what we said we would? In unregulated spaces where folks have come to rely on us as we provide support, education, and resources, it's on us to hold ourselves accountable.
TIME FOR A CHANGE
As a lifetime patient who is both a provider and a recipient of services, my combined experience influenced me to branch out and become a consultant. I aim to inspire a new wave of professionalism in coaching and service provision. One that carries dignity, respect, and integrity in all engagements, marketing promotions, and services, between professionals and their clients, audience, and followers.
I support the future of coaching and helping professions in the mental health and human services field by holding a vision for the collaborative discovery of what it means to live fully, as humans, being human. This includes having an awareness and understanding of the roles that our biology, physiology, genetics, personal histories, environments, trauma, repeated patterns of stress, conditioning, and social determinants of health can play. This is essential, alongside mindful consideration for the level of accessibility, community, and sense of belonging one may or may not have.
These things can have an impact on our thinking and how we process and encode information, our behavior, and how we apply logic, reasoning, and understanding, and our emotions. Thus, also having a role in a clients journey-- e.g. behavior, awareness, and emotional receptivity.
I personally do not use the term ‘safe space’ because I cannot guarantee my spaces will meet someone else’s personal safety needs. There is no way for me to determine what supports someone's felt sense of safety and what feels best in everyone’s body and mind. Nor can I control individualized outside factors that have a role in personally getting that need met.
I recognize and respect someone’s value as a human first and foremost and meet them where they are at on their journey, whether they choose to work with me or not. I practice actively modeling what I teach, though I am only human, and far from perfect. I do not ask for more from my clients than I am willing to do for myself.
I believe that the ability to help others is also found and grown from our own willingness to set aside what we think we know to explore additional aspects that contribute to one’s humanity and wholeness. Compassion for our shared experiences becomes a beautiful foundation for accessing our competencies, sharing resources, facilitating change, and maintaining momentum on the journey to support others and nurture optimal outcomes.




The Importance of True Trauma Informed Care in Coaching and Helping Roles
Developing Conscientious, Ethical Business Practices for the New Paradigm
Chasing Integrity: What I've Learned, from Being on Both Sides of the Desk
Dignity and Disabilities in The Workplace
That's Not My Job! Understanding Our Roles in Reducing Re-traumatization
The Online Space Can Be Triggering: Managing Our Well-Being While Providing Online Services and Support
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🌿 Designed January 2025
Jennifer Ann Falandys
Olean, New York, 14760